The business of sports

Practice of Media, Entertainment, Sports and Culture

Six developments that matter now

Bayern Munich and Fenerbahce players contest a EuroLeague game
01Europe

EuroLeague weighs joining NBA Europe before two rival competitions take shape

EuroLeague shareholders meet on 5 October to discuss joining forces with the NBA's planned European league, Reuters reports.

Reuters
Manchester City lift the Premier League trophy at the Etihad Stadium
02United Kingdom

Manchester City appeals findings of serious financial-rule breaches

Manchester City has appealed a ruling that found it disguised owner funding as sponsorship income and understated costs, breaching Premier League and UEFA spending rules.

Premier League
Saudi 2034 concept rendering of the proposed elevated NEOM Stadium within The Line
03Saudi Arabia

NEOM Stadium is reportedly on hold as other Saudi World Cup venues advance

Plans for NEOM Stadium have been shelved indefinitely, Reuters reports, citing two sources familiar with the project.

Reuters
Exterior of T-Mobile Arena in Las Vegas
04United States

Three groups pursue a Las Vegas NBA team and arena at a reported USD 12bn to 13bn

ESPN reports USD 12bn to 13bn for a Las Vegas NBA team and new arena combined.

NBA
Close-up of the Flamengo crest on a red and black shirt
05Brazil

Brazil's betting ban puts a major football sponsorship category at risk

Brazil has ordered online betting sites to close on 6 October, putting a major source of club sponsorship under pressure.

Reuters
WrestleMania arena packed with WWE fans
06United States

WWE puts global highlights on Bleacher Report to reach fans between shows

WWE has agreed a multi-year deal giving Bleacher Report global highlight rights across its wrestling shows and major events.

WWE

Brief developments

World

CanadaMulti-sport

Rogers pays C$4.35bn to take full control of the Raptors and Maple Leafs owner

Rogers, Canada's telecom and media group, has bought the final 25% of Maple Leaf Sports & Entertainment from Kilmer Sports for C$4.35bn. It now fully owns the Toronto Raptors basketball team, Maple Leafs hockey team and their arena, alongside its existing Blue Jays baseball team and Sportsnet broadcaster. Rogers is creating one sports business around these properties, opening the way for sponsorship packages across teams, venues and media.

FranceFootball

Nike's weaker outlook adds context to On's football entry

Nike has cut its fiscal 2027 sales outlook as China weakness and competition weigh on its recovery, Reuters reports. The update follows Swiss brand On's announced entry into football with Kylian Mbappé, Thierry Henry and Sydney Schertenleib. It gives that move a sharper competitive backdrop, without proving a causal link: On still needs to turn athlete visibility and its footwear technology into products players buy and use.

GlobalFootball

FIFA reviews a proposed USD 2.1bn payout to national associations

Gianni Infantino has ordered a funding review after UEFA and CONCACAF proposed an additional USD 10m for each of FIFA's 211 member associations over 2027–30, Reuters reports. The USD 2.1bn proposal is not an approved payout; an assessment is due on 15 October. Following the withdrawal of a separate commercial-rights proposal, the question is how additional distributions would be funded without weakening FIFA's other commitments.

GCC

Saudi ArabiaMulti-sport

Saudi Arabia finishes the Aichi-Nagoya Asian Games with 17 medals

Saudi Arabia ended the Asian Games with four gold, three silver and ten bronze medals, placing 18th. Two golds came in jiu-jitsu and two in equestrian show jumping, including the team event and Ramzi Al-Dahami's individual title. The 17-medal total is the Kingdom's highest at an Asian Games, although its gold count was below Doha 2006. That distinction matters when assessing progress toward Doha 2030 and Riyadh 2034.

Saudi ArabiaFootball

Saudi Arabia's Digital Stadium app is now listed on the App Store

The Ministry of Sport's KASCApp for King Abdullah Sports City is listed on Apple's App Store, following September's preview of an October launch. The listing describes ticketing, entry, indoor navigation and food-and-beverage services in one app. Availability makes the proposition more concrete, but does not establish that every integration is operating on matchdays. The useful next evidence is whether those connected services reduce queues and make it easier for fans to move around the venue.

United Arab EmiratesWrestling

Abu Dhabi gives a new professional wrestling league a five-year home

Real American Freestyle is a first-year professional league built around Olympic-style wrestling rather than scripted entertainment. DCT Abu Dhabi and the UAE Wrestling Federation have agreed annual events at Etihad Arena under a five-year partnership, beginning on 14 November. For RAF, Abu Dhabi provides a recurring international market and venue; for the emirate, the value is a repeat property whose audience, regional athlete participation and sponsor renewal can be measured across editions.

United States

United StatesMulti-sport

The Knicks and Rangers are set to become separate listed companies

MSG Sports has approved separating the NBA's Knicks and NHL's Rangers into two public companies, with independent trading expected on 27 October. James Dolan will chair and lead both, so this is a separation of investment vehicles rather than a sale of either team. Investors would be able to value each franchise separately; league approvals and other closing conditions remain outstanding.

United StatesBasketball

GameChanger makes basketball club tools free to build its wider audience

GameChanger, the youth-sport streaming and scoring platform owned by DICK'S Sporting Goods, is offering free tools for basketball organizations managing ten or more teams. One account brings together rosters, schedules, statistics and streaming across a club. Removing the administrative cost can help more teams use the platform and produce games for families to follow; it does not mean every viewer feature is free. Some new recap and analysis features are still scheduled for October.

United StatesMulti-sport

Meta promises 100+ immersive live sports events a year through new VR glasses

Meta plans to launch USD 1,300 virtual-reality glasses in spring 2027, promising more than 100 immersive live US sports events annually with partners including ESPN, MLB and UFC. ESPN's 180-degree viewing starts with college football on existing Quest headsets this year. Courtside viewing could become an additional premium product for broadcasters, but the hardware price limits the initial audience and Meta has not disclosed viewing-package prices in its announcement.

Looking ahead

Upcoming events

Lake Como, Italy

EuroLeague shareholder meeting

Shareholders discuss possible cooperation with the NBA as both competitions prepare their next structure.

London, United Kingdom

Leaders Week London

Senior rights holders, investors, brands and operators meet around commercial growth and major decisions in global sport.

Riyadh, Saudi Arabia

New Global Sport Conference

Sport, gaming and esports leaders meet around capital, media, technology and new commercial models.

Publication team

Discuss the implications for your organization

Shahid Khan

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PartnerGlobal Head of Media, Entertainment, Sports & Culture

Paritosh Mukhija

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PartnerMedia, Entertainment, Sports & Culture

Peter Salloum

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ManagerMedia, Entertainment, Sports & CultureEditor

This publication uses AI-assisted research and drafting. Content is reviewed and edited before publication; despite these controls, errors or omissions may remain. Reporting is based on the credited sources linked within each story. Arthur D. Little perspectives are identified separately. Editorial imagery is licensed or credited at point of use.